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Cross-cultural Business Behavior PDF
By:Richard R. Gesteland
Published on 2012 by Copenhagen Business School Press DK

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The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This fifth edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.

This Book was ranked at 31 by Google Books for keyword business Culture.

Book ID of Cross-cultural Business Behavior's Books is 0w45MQDaRM0C, Book which was written byRichard R. Gestelandhave ETAG "0OHW6UUeS2w"

Book which was published by Copenhagen Business School Press DK since 2012 have ISBNs, ISBN 13 Code is 9788763002387 and ISBN 10 Code is 8763002388

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Book which have "399 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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