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By:Bo Burlingham
Published on 2016-10-11 by Penguin

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How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

This Book was ranked at 20 by Google Books for keyword business Culture.

Book ID of Small Giants's Books is 4mINCgAAQBAJ, Book which was written byBo Burlinghamhave ETAG "5MkqHg4BMPY"

Book which was published by Penguin since 2016-10-11 have ISBNs, ISBN 13 Code is 9781101992333 and ISBN 10 Code is 1101992336

Reading Mode in Text Status is true and Reading Mode in Image Status is false

Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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